If you run a small business in Stockton-on-Tees or anywhere across Teesside, local SEO is probably the single highest-return marketing activity available to you, and also one of the most misunderstood. It’s not about tricking Google or chasing a vague idea of “ranking higher”, it’s about making sure your business is genuinely, accurately visible to the people nearby who are already searching for what you offer. This guide walks through exactly what local SEO involves, step by step, written the