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Meta Ads Agency Turn Scrolling Into Sales

Facebook & Instagram Campaigns Built to Convert

Getting impressions but no real enquiries? As a dedicated Meta ads agency, we build Facebook and Instagram campaigns designed around one goal — genuine leads and sales, not just reach.

 

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What Is Meta Ads

Facebook Ad Services Built to Perform

How Meta Ads Actually Works — And How We Manage It

Meta Ads runs across Facebook and Instagram, giving you some of the most precise audience targeting available anywhere — by interest, behaviour, and lookalike audiences built from your existing customers. It works across three layers: targeting (reaching people who actually fit your customer profile), creative (ads that stop the scroll instead of blending into the feed), and budget management (spending efficiently across the right ad formats and placements). Miss any one, and you end up paying for reach that never converts. As a full-service facebook ads agency, we manage every part of this cycle — audience research, creative production, campaign setup, and ongoing optimisation. We track cost-per-lead and real conversions, not just likes or impressions, so you can see exactly what your spend is producing.
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Why Meta Ads Important

Why Meta Ads Is Important For Your Business

Precise Audience Targeting

Reach people based on interests, behaviour, and demographics, or build lookalike audiences from your existing best customers.

Visual Storytelling

Facebook and Instagram are built around visual content, giving you room to build genuine brand connection, not just deliver a sales pitch.

Full-Funnel Reach

From cold audiences discovering you for the first time to warm retargeting of past visitors, Meta Ads covers every stage of the customer journey.

Measurable ROI

Every impression, click, and conversion is trackable, so you always know exactly what you're getting back for what you're spending.

Our Meta Ads Services

A complete Meta Ads service built around real leads and sales — not vanity likes. From strategy to daily management, every part works together toward measurable ROI.

 

 

Image Ads

Image Ads

As part of our facebook ad services, we design high-quality single-image ads that stop the scroll and communicate your offer clearly in the first second someone sees it.

  • Ad creative design & copywriting
  • A/B testing of visuals & headlines
  • Audience targeting & segmentation
  • Placement optimisation across Feed, Stories & Reels
Video Ads

Video Ads

We produce and manage video ad campaigns that hold attention longer than static images, ideal for building brand awareness or demonstrating a product in action.

  • Video ad creative guidance
  • Short-form Reels & Stories video ads
  • Audience & placement targeting
  • Performance tracking & optimisation
Carousel Ads

Carousel Ads

We build Carousel Ads that let you showcase multiple products or features in a single ad, giving shoppers more to explore without leaving the feed.

  • Multi-product carousel design
  • Feature or benefit-led storytelling
  • Click-through tracking per card
  • A/B testing of carousel order & creative
Collection Ads

Collection Ads

For e-commerce brands, we build Collection Ads that combine a hero image or video with a browsable product grid, built for mobile shopping behaviour.

  • Product catalogue setup
  • Collection ad design & structure
  • Mobile-first shopping experience
  • Conversion tracking through to purchase

Story Ads

We create full-screen Story Ads across Facebook and Instagram, designed to feel native to the format while still driving a clear action.

  • Full-screen vertical creative design
  • Swipe-up / link click optimisation
  • Audience targeting & frequency management
  • Performance tracking & optimisation

Lead Ads

We build Lead Ads that let people submit their details without ever leaving Facebook or Instagram, removing friction and increasing form completion rates.

  • In-platform lead form design
  • CRM & email integration
  • Lead quality monitoring
  • Cost-per-lead optimisation
Problems We Solve

Challenges We Fix

Most businesses come to us with the same handful of problems: ads getting plenty of reach but few real enquiries, a Meta ads agency that never explains what's actually working, or an ad account that's never been given a real targeting strategy. We diagnose which of these is actually happening in your account before changing a single setting.

Common Meta Ads Problems

Broad, untargeted audiences. Ads shown to anyone and everyone burn through budget without reaching people who'd actually buy. Weak or generic ad creative. An ad that doesn't stop the scroll gets ignored, no matter how well the targeting is set up behind it. No retargeting strategy. Most people don't buy on their first visit — without retargeting, that traffic and spend is simply lost.

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Problems We Solve

Targeting the wrong audience brings the wrong people to your feed — impressions that were never going to convert. Instead of guessing what works, we base every decision on real audience data and competitor analysis, so the traffic we bring you is traffic that actually buys.
Results
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Our Process

Our Working Process

🔍
01
Account Audit
📊
02
Campaign Strategy
⚙️
03
Launch & Optimisation
📈
04
Reporting

We start with a full audit of your existing ad account (or business goals, if starting fresh) to identify wasted spend, targeting issues, and quick wins.

  • Existing Account Audit
  • Pixel & Conversion Tracking Check
  • Competitor Ad Analysis
  • Audience Research

We build a campaign strategy around your specific goals, audience, and budget, selecting the right ad formats for each stage of the funnel.Audience & Lookalike Research

  • Ad Format & Placement Strategy
  • Creative Brief & Copywriting
  • Landing Page Alignment

We launch campaigns and begin active, hands-on optimisation, testing creative variations and refining targeting based on real performance data.

  • Campaign Launch
  • Creative A/B Testing
  • Bid & Budget Adjustments
  • Audience Refinement

We continuously monitor spend, leads, and cost-per-result, providing clear reports with actionable next steps.

  • Monthly Performance Reports
  • Conversion & ROI Tracking
  • Creative Performance Analysis
  • Ongoing Strategy Recommendations
Results You Can Expect
Meta Ads Performance Growth

Monitor cost-per-lead, click-through rate, conversions, and overall campaign performance with data-driven Meta Ads reporting.

Results You Can Expect from Our Meta Ads Services

Our Meta Ads strategies are designed to deliver real leads and sales, not just reach. We focus on reducing wasted spend, improving engagement, and generating a measurable return on every pound invested.
Lower Cost-Per-Lead

Sharper targeting and stronger creative mean less budget wasted on audiences who were never going to convert.

Higher Engagement

Ads designed to stop the scroll drive more genuine engagement, not just passive impressions.

Improved Conversion Rates

Landing page alignment and ongoing testing mean more of your traffic actually completes an enquiry or purchase.

Transparent Monthly Reporting

Track spend, leads, and cost-per-result with clear reports that show measurable results.

Scalable Growth

As campaigns prove profitable, we help you scale budget confidently, knowing exactly what return to expect.

What People Say About Us

Industries

Industries We Serve

We serve businesses across many industries, creating data-driven Meta Ads campaigns that increase brand awareness, generate quality leads, and drive measurable business growth across Facebook and Instagram.

Finance & Accounting

Hotels & Hospitality

Electrical Services

Real Estate

Education & Training

Retail & Ecommerce

Areas ​

Areas We Serve

We manage Meta Ads campaigns for businesses based in Stockton-on-Tees, and we also serve:

 

Darlington

Running Facebook and Instagram campaigns for Darlington businesses focused on real lead generation.

Ingleby Barwick

Managing Meta Ads for Ingleby Barwick businesses.

Billingham

Delivering Meta Ads management for Billingham businesses looking to reduce wasted spend.

Thornaby

Running targeted social campaigns for Thornaby businesses.

Middlesbrough

Managing Meta Ads for Middlesbrough businesses in a larger, more competitive market.

Yarm

Delivering Facebook and Instagram campaigns for Yarm-based businesses.

Why Choose us

Why Choose XpertRanker for Meta Ads Services

Our Meta Ads strategies are built to help businesses generate real leads, reduce wasted spend, and grow revenue. As a results-focused Meta ads agency, we combine proven techniques with transparent reporting to deliver measurable outcomes.

Social Ad Experts You Can Trust

We follow proven Meta Ads strategies backed by real campaign data, not guesswork.

Results-Focused Approach

Every campaign is built around your business goals, helping you increase leads, sales, and conversions.

Transparent Reporting

Receive clear monthly reports with spend, conversions, and cost-per-lead breakdowns.

Complete Meta Ads Solutions

From Image and Video Ads to Lead and Collection Ads, everything is managed under one roof.

Efficient Budget Management

We focus on reducing wasted spend so every pound of your budget works harder.

Custom Ad Strategies

No two businesses are the same. We build campaigns based on your industry, audience, and goals.

Choose Packages

Choose Your Meta Ads Package

Basic

£179

  • Campaign setup & structure (Image Ads only)
  • Campaign setup & structure (Image Ads only)
  • Audience & lookalike research
  • Pixel & conversion tracking setup
  • Flat monthly fee — clearly separate from your ad spend
  • No lock-in, rolling monthly
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Standard

£314

£699

  • Everything in Basic, plus:
  • Image, Video & Carousel Ads management
  • Monthly creative refresh (new ad creative tested regularly)
  • Retargeting campaign setup
  • Monthly performance & strategy report
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Premium

£539

£899

  • Everything in Standard, plus:
  • Image, Video, Carousel, Collection, Story & Lead Ads management
  • Weekly bid & budget adjustments
  • Named senior account manager
  • Detailed monthly performance report with recommendations
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Let's Turn Your Ad Spend Into Real Results

If your Meta Ads are generating reach but not real customers, now is the time for a strategy built around genuine ROI, not vanity metrics. From creative to targeting, we have the expertise to make your budget work harder.

 

 

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FAQS

Frequently Asked Questions

What's included in your facebook ad services?

Our facebook ad services cover campaign setup, audience research, ad creative production, ongoing optimisation, and monthly reporting — everything needed to run a properly managed account across Facebook and Instagram.
As a dedicated meta ads agency, we focus specifically on Facebook and Instagram advertising rather than treating it as a small add-on to a broader marketing package, with transparent reporting on exactly what your spend is producing.
Yes, we build Collection and Carousel Ads specifically structured around product catalogues, designed to drive direct online sales rather than generic brand awareness.
It depends on your goal — Lead Ads work well for service businesses collecting enquiries, Collection and Carousel Ads suit e-commerce, and Video or Story Ads tend to perform best for brand awareness. We'll recommend the right mix during your free audit.
Meta Ads can start generating traffic and leads within days of launching, though the first 1-2 weeks are typically used for the algorithm to gather data and optimise delivery before performance fully stabilises.