“How much should I actually spend on Google Ads?” is one of the first questions almost every business owner asks before running their first campaign, and it’s a fair one. Unlike a fixed-price service, Google Ads runs on an auction system, so the honest answer is always “it depends”, but that’s not a satisfying answer if you’re trying to actually set a budget. We’re XpertRanker, a digital marketing agency based in Stockton-on-Tees working with businesses across Teesside and the wider